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What is Highsman?

Highsman is a mentality that is defined by an appreciation for greatness, and it comes to life as the official cannabis lifestyle brand of entrepreneur, thought leader and one of the most electric NFL running backs of the century, Ricky Williams. Once scrutinized by sports pundits and fans alike for using cannabis to “take care of his body”, the formerly infamous #34 is flipping the script with his new line of personally curated cannabis products, apparel, and accessories– all provoking the Highsman mentality through deliberate Sparks of Greatness.

Calling upon his veteran palette for the selection of Highsman’s cannabis lineup, Ricky put hundreds of strains through a seemingly endless gauntlet of testing to identify those worthy of wearing the Highsman brand. Making the team are Ricky’s hand-picked favorites, each uniquely capable of being a catalyst for achieving the Highsman mentality at different moments in your day. Highsman’s lineup of cannabis products are available in energizing “Pregame”, focused “Halftime”, and relaxing “Postgame” varieties in loose flower and pre-roll options. Whether you’re cheering from the sidelines or climbing your way into the starting lineup, Highsman cannabis puts you in the zone when it counts the most.

Further breaking barriers across streetwear, cannabis, and sports, Highsman crafted a capsule of eye-catching apparel that tastefully accentuates any enthusiast’s wardrobe. Each piece is uniquely designed to provide comfort and functionality while defining the look for anyone with the Highsman mentality. Completing the Highsman lifestyle is a collection of durable smoking accessories and daily essentials that keep you on point and focused on greatness.